A Creative Studio Built to Solve Real Business Challenges
UPLOADED 23 NOVEMBER, 2024
When requesting a photo shoot for the first time, a lot of people feel overwhelmed by how many options there are.
Among the many studios out there, one we'd especially like to recommend is "ISETAN STUDIO."
The PLUG IN office picked out what makes it appealing.
What kind of photography services does ISETAN STUDIO offer?
Our studio brings together staff with diverse backgrounds — Isetan Mitsukoshi in-store sales, merchandise buying, administrative work, and more. We started in 2019 handling our own e-commerce "sasage" work (measuring, photography, and copywriting), and began full-fledged B2B photography services in 2021. We produce stills and video for e-commerce sites and social media, and handle product measurement and description writing. We make a point of proposing content that fits each client's needs, and recently our AI-model shoots — done in partnership with AI model Inc. — and food photography in our spacious in-house kitchen studio have both been especially popular.
What kind of clients most often request shoots?
We get requests from a wide range of clients, from sole proprietors to corporate clients. We can handle anywhere from a single shot to over 100, offering flexible service. We also cover a wide range of genres — clothing, food, housewares — so we're set up to meet a broad range of needs. That lets us provide the right visual content for clients across many different industries.
What would you say are ISETAN STUDIO's strengths?
Our biggest strength is the hospitality and customer-service skill we've built up on the sales floor at Isetan Mitsukoshi. We work every day to deeply understand what our clients need from their perspective and propose solutions that truly fit. We can also draw on our know-how running the Isetan Mitsukoshi online store to make proposals grounded in the latest retail knowledge — something that's become part of the evolving department-store business model. By offering value that goes beyond a simple photography service, we aim to meet corporate clients' expectations, whether they want to leave everything to us or just outsource part of the work. We want to be a creative studio that understands each client's individual needs and insights, solves their business challenges in a way that genuinely moves them, and proposes fresh ideas for the things they care about.
Finally, please tell us about your plans going forward.
Recently we've seen a growing number of requests for corporate-website photography. Building corporate image requires a strategic approach, and this is an area where our ability to propose ideas really shines. We plan to keep strengthening this side of the business.
We also launched ISETAN STUDIO's Instagram this past September. We share our latest work there, and by using Stories and Reels to share behind-the-scenes moments and client feedback, we hope people will feel even more connected to us. We're aiming to deepen our relationships with clients through direct inquiries via DM as well.
Feelings like joy and sadness can't be seen with the eye, but a photograph has the power to move the heart. By making the most of that quality, and by drawing on the power of people, we'd be glad to play a role in moving our clients' hearts even more.
Please tell us why you chose ISETAN STUDIO.
Low cost, fast turnaround, and photo packages thoughtfully proposed to fit our budget.
What challenges were you able to solve after bringing in ISETAN STUDIO's photography service?
Because ISETAN STUDIO can shoot with real fashion sensibility, since bringing them on they've understood the needs of each project and delivered consistently high-quality output. They can also handle the full range of work tied to a shoot — model bookings, location shoots, prop sourcing — which has led to real improvements in our own workflow.
What do you hope for from ISETAN STUDIO going forward?
Our company handles fully original B2B work — consulting, planning, production, and delivery — so most of what we work on with ISETAN STUDIO is content aimed at both internal and external audiences. Because of that, we'd love to see them develop and propose more B2B DX offerings going forward, along the lines of their collaboration with AI model Inc.