Since its first edition in 2006, PLUG IN has earned recognition as a joint exhibition featuring high-quality fashion and lifestyle goods.
Organized by Senken Shimbun, the No. 1 media outlet in the fashion industry, this medium-scale exhibition highlights timely brands and trending areas selected through the publication’s day-to-day reporting activities.
As a fully BtoB-focused event, it creates opportunities for exhibitors to connect with a diverse range of visitors, including department stores, select shops, specialty stores, manufacturers, trading companies, and media representatives.
In 2021, CREDITS joined as a partner organizer, and the exhibition was renewed as “PLUG IN│Editorial.” Since then, it has expanded its categories to include design goods, beauty and cosmetics, and food.
The exhibition also supports exhibitors through optional services such as test marketing in collaboration with the select shop “Editorial” and photo shoots.
An area that showcases high-quality fashion and timely themes from the fashion industry.
There will also be an area linked with the print edition of Senken Shimbun.
Exhibitor categories include apparel, bags, shoes, accessories, miscellaneous goods, technology, and various services.
＞＞Senken plus
An area curated by CREDITS, a creative agency based in Tokyo.
It mainly brings together creator-led accessories, lifestyle goods, cosmetics, and food-related goods.
Exhibitors are screened with future sales opportunities at the store of the same name, “Editorial” in MIYASHITA PARK, in mind.
＞＞CREDITS CORPORATE WEBSITE
＞＞Editorial Instagram