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The PLUG IN │ Editorial office held a workshop, "Fund part of your PLUG IN │ Editorial exhibiting costs with a subsidy! Build a subsidy application in 90 minutes," at the Senken Shimbun offices on July 20. The workshop was led by Yoshiaki Kawasaki, a member of the Tokyo SME Diagnostician Association's Fashion Business Study Group.

After introducing the "Sales Channel Expansion Subsidy" and "Sales Channel Development Challenge Subsidy," which help Tokyo-based businesses cover exhibiting costs, and explaining the eligibility requirements and application process, Kawasaki and three other members of the Fashion Business Study Group supported attendees in actually drafting their applications in a workshop format. Office staff also explained the outline of the October show, its strengths, visitor analysis, and the process leading up to exhibiting.

PLUG IN │ Editorial will keep expanding its support for exhibitors going forward.